If you stay up late until all the votes are counted (just not in 2020) you can hear one of the classic (but sad) genres of political communication: the concession speech.
According to an story in NPR by Joe Richmond of Radio Diaries, you need four pieces to make the textbook speech, according to analysis by Paul Corcoran, a professor at the University of Adelaide in Australia and a political theorist who studies U.S. presidential campaigns:
- The statement of defeat: Although they never use the word “defeat,” a candidate will acknowledge their opponent’s victory and congratulate them.
- The call to unite: In a show of bipartisanship, a candidate will express support for their former opponent and call for unity under their leadership.
- The celebration of democracy: The candidate reflects on the power of a democratic system and the millions of voters who participated in the election process.
- The vow to continue the fight: The loser speaks about the importance of the issues raised in the campaign and the policies their party stands for. They promise to continue fighting toward these goals and urge their supporters to do so as well.
Watch fifteen memorable ones, starting with Adelai Stevenson in 1952, “crowned “the most beautiful loser” by the New Yorker’s Hendrik Hertzberg.” He said,
“That which unites us as American citizens is far greater than that which divides us as political parties. I urge you all to give Gen. Eisenhower the support he will need to carry out the great tasks that lie before him. I pledge him mine. We vote as many. But we pray as one.” Via RDI
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