Don’t be fooled by all the features. Behind Apple’s WWDC was a lot of slick dealmaking, negotiating, and, er, diplomacy, of a business variety. On All Things D the WSJ explains the double game Apple is playing:
Path CEO Dave Morin, who knows firsthand the challenges of social log-ins from his photo-sharing app, tweeted during the keynote yesterday, “Twitter is the luckiest company on earth today.”
But at least one analyst and many onlookers are playing devil’s advocate by arguing that Apple is the bigger winner, having avoided paying to buy Twitter and reducing it to utility status. Shaw Wu of Sterne Agee wrote in a note to investors this morning:
“With iOS 5, Twitter becomes a system level service where AAPL integrated Twitter functionality without having to acquire the company. It begs the question of whether bringing Twitter in-house makes sense in the future.”
via What’s Twitter’s Identity Now That It’s Apple’s Identity Provider? – AllThingsD.