Tag Archives: branding

Justin Trudeau’s New Tactic: Sock Diplomacy

 

Republicans adopted the red “power tie” in the 1980s and Jeremy Corbyn is known for “geography-teacher chic.” Building a political brand is smart, especially when it comes to international politics; you can cut through the chatter (and Twitterstorm) to get your agenda noticed above the fold.

From celebrating May 4th (key to Star Wars fans) to NATO, Eid Mubarak, and gay pride, Canada’s 23rd prime minister, Justin Trudeau, has both elevated the identity-building power stockings and also opened himself up to criticism that he’s superficial. Which is it?

It seems to have gotten him noticed by Angela Merkel at the NATO summit.

 

 

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But over all, the socks have been a source of, well, pride and applause on an international scale — a symbol both of Mr. Trudeau’s ability to embrace multiculturalism and of his position as a next-gen leader not bound by antiquated traditions and mores. Besides, they’re a good icebreaker. (See: Chancellor Angela Merkel of Germany bending down to admire Mr. Trudeau’s choice at NATO.) After all, even when there’s no obvious theme to celebrate, Mr. Trudeau rarely chooses the plain pair, opting for argyle or stripes instead, among other patterns. When he met the chairwoman of Xerox, he was wearing a diamond style. She complimented him.

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