Repetition Works (Even When You Are Wrong)

On how to persuade someone and the Illusory Truth Effect:

If you have prior knowledge of a subject, say, you’ve been studying greenhouse gas emissions for 30 years, someone just repeating that climate change isn’t real won’t have an effect on you. When you’re armed with knowledge, you can fight against the illusory truth effect. Still, repetition might make a statement feel true, but it can’t override knowledge that we have to the contrary. This doesn’t mean that the illusory truth effect doesn’t effect everyone, because you’re probably not an expert in everything

Source: Lifehacker “Evil Week” via BBC Future –  Convince Someone That Your Dumb Idea Is True By Simply Repeating It Over and Over

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