But at the White House, one former staffer explained to the Washington Post, women started using a simple rhetorical technique to stop interruptions and reinforce points made by other women. When a woman made a good point, another woman would repeat it, and give credit to the originator. This made the idea harder to ignore, or to steal. The women called the technique “amplification.”
“We just started doing it, and made a purpose of doing it,” one of president Barack Obama’s former aides told the Post. “It was an everyday thing.” She said that Obama noticed and began calling on women more often.
The women, perhaps unconsciously, had noticed two things. First, that repetition is one of the simplest ways of reinforcing any point—which can be seen through history across oratory and poetry. But secondly, that simply hammering a point home by repeating it oneself has limitations, especially in a competitive environment where everyone is clamoring to be heard. Some researchers have hypothesized that women are interrupted more because their conversational style tends to be collaborative, where men tend to be more competitive.