The book had me at the sub-title; what’s not to love about a book exploring political rhetoric from the former head of the BBC/current leader of NYT? Even better: the book comes from a series of lectures on the “art of public persuasion” Oxford. Good stuff.
Beyond British and American politics, Thompson covers a wide range of additional subjects. He discusses the classic Greek elements of rhetoric, including logos (argument), ethos (the character of the speaker) and pathos (emotion), along with other Greek rhetorical concepts. He talks about the punchy, Trump-like language of Vladimir Putin and the theatrics of Silvio Berlusconi. A whole chapter is built around George Orwell’s famous essay “Politics and the English Language.” He punctuates his discussions with sweeping summaries like this one, in reference to social media: “The art of persuasion, once the grandest of the humanities and accessible at its highest level only to those of genius — a Demosthenes or a Cicero, a Lincoln or a Churchill — is acquiring many of the attributes of a computational science. Rhetoric not as art but as algorithm.”