What to do: frame your position in terms of the moral values of the person that you are trying to persuade. The problem? Its hard.
Why do we find moral reframing so challenging? There are a number of reasons. You might find it off-putting to endorse values that you don’t hold yourself. You might not see a link between your political positions and your audience’s values. And you might not even know that your audience endorses different values from your own. But whatever the source of the gulf, it can be bridged with effort and consideration.
Maybe reframing political arguments in terms of your audience’s morality should be viewed less as an exercise in targeted, strategic persuasion, and more as an exercise in real, substantive perspective taking. To do it, you have to get into the heads of the people you’d like to persuade, think about what they care about and make arguments that embrace their principles. If you can do that, it will show that you view those with whom you disagree not as enemies, but as people whose values are worth your consideration.
So a main takeaway is to let go of your own views and develop a strategic view on how your opponents could possible believe in it. Its not easy to do this.Try it on these hot-button issues:
- same-sex marriage
- gun control
- allow immigrant refugees/migrants into your _______ (state/country)
The skill of reframing has obvious uses for politics and diplomacy. But its also important for business. As Karim Benammer and Bernd-Jan Hilberts observe, Mauritius can be seen as a small insignificant island facing rising sea levels–as well as a headquarters amidst a huge ocean area with sustainable ocean mining opportunities and a”high leverage economy.” Here’s the work:
The idea of reframing isn’t new but the recent insights into moral framing come from studies produced by Robb Willer, a Stanford sociologist and Matthew Feinberg of the University of Toronto and were published in Personality and Social Psychology Bulletin.