Persuasion relies on the assumption that people can change their mind with regard to how their interests are ordered. In another great episode from This American Life, Ira explores the art behind influencing others’ thinking, exploring several instances:
- entrenched beliefs and our response when facing strong new evidence that disproves our existing beliefs
- the ground experience of political canvassers whose interview skills belie their unique ability to shape new conclusions in their subjects
- a hard power concern where people are given soft power incentives and are paid to not commit crime.
We tend to give credit to those who stand by their beliefs. But sometimes it requires even more courage to change them. This week, stories of people reconsidering how they really feel about their enemies, their homes, and themselves.