Are we predisposed to use Facebook? The literature on cooperation is growing, particularly in light of new neuroscience research tools. A new book asks the question about the the neurological basis for cooperation.
“How can we explain why folks cooperate, ensuring that they will earn less money and their partners will earn more?” Matthew D. Lieberman asks in “Social: Why Our Brains Are Wired to Connect.” If people are motivated only by self-interest, any explanation is elusive. But Lieberman, a professor of biobehavioral sciences at the University of California, Los Angeles, thinks people are even more motivated by something beyond self-interest: the drive for social connection.
“In addition to being self-interested, we are also interested in the welfare of others,” he writes. “This, along with self-interest, is part of our basic wiring.”