Shop talk from an insider from the US Department of Defense–in case you wondered what goes on by those who do “strategic communications”:
But let’s look at that memo. It’s been agitating a corner of the blogosphere since Tuesday, mainly because its contents and import have been misrepresented (or just misunderstood) by the media. The memo is from Pentagon press spokesman and Acting Assistant Secretary of Defense for Public Affairs George Little to the commanding generals of the various combatant commands. It explains Little’s decision to stop using the term “strategic communication,” which he believes causes “confusion.” According to Little, “the more accurate terminology, which will be used in future Joint Publications, is communications synchronization.” The memo also complains that “over the last six years we learned that [strategic communication] actually added a layer of staffing and planning that blurred the roles and functions of traditional staff elements, and resulted in confusion and inefficiency. As a result, this year we stood down those staff elements.”
“So what?” you ask. Quite right. What we have here isn’t a DOD-wide policy change — it’s just a badly drafted memo explaining that OSD’s Public Affairs shop is changing its terminology and internal structure because it finds strategic communication confusing.