The Obama campaign may have used persuasion on a new level, what some have called the “stealth campaign”. Consider part of this team, Robert Cialdini, author of one of the top books on influence and the psychology of persuasion who notes “People want to be congruent with what they have committed to in the past”…leading to specific prompts that guide would-be voters.
“The culture of the campaign had changed,” Dr. Fox said. “Before then I felt like we had to sell ourselves; this time there was a real hunger for our ideas.”
This election season the Obama campaign won a reputation for drawing on the tools of social science. The book “The Victory Lab,” by Sasha Issenberg, and news reports have portrayed an operation that ran its own experiment and, among other efforts, consulted with the Analyst Institute, a Washington voter research group established in 2007 by union officials and their allies to help Democratic candidates.