The term for marshaling your cultural institutions, exporting them, and getting other countries’ population to like and adore you is “soft power”–explained most adeptly by Joseph Nye of Harvard’s Kennedy School. China is in a competition not only for economic growth, but they also strive to dominate in this arena, as well.
“Guidance is the soul” of these moves, said Tian Jin, party secretary of the State Administration of Radio, Film and Television. “We always insist on political responsibility, social responsibility and cultural responsibility.”
Mr. Tian said some industries were facing challenges. For filmmakers, an agreement this year with the United States allows more American companies to distribute more movies and reap a greater share of the box office in China. He said that from January to October, box office revenues amounted to $2.1 billion. Chinese films, however, lost their dominance in their home market, accounting for 41.4 percent of this gross.